NIKkI
Hi! I’m
blank space studio
blank
I’m a Brooklyn-based creative, brand strategist, marketer, and storyteller for culture-driven CPG brands.
I help founders, creators, and growing brands sharpen their identity, define their voice, and build marketing systems that actually drive results and cut through the noise. Let’s find your BLANK SPACE.
(sorry, it’s too good a name not to use…)
WHAT WE DO
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Brand Strategy & Positioning
Clear, culturally relevant brand strategy that defines who you are, what you stand for, and why anyone should care.
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Messaging & Copywriting
Website copy, email flows, pitch decks, and campaigns written in a voice that feels human, sharp, and memorable.
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Marketing & Launch Consulting
Go-to-market strategy, campaign planning, activations, community building, and partnerships.
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Creative Direction & Brand Development
From visual direction to content concepts, I help brands craft a world — not just an “aesthetic.”
I’ve spent the last decade building and scaling brands — from founding a functional beverage company to leading brand and marketing for New York’s only production brewery. I specialize in helping brands find clarity, voice, and creative direction rooted in culture, not clichés.
My work sits at the intersection of strategy, storytelling, and standout creative. If your brand needs a smarter POV, a stronger narrative, or a marketing roadmap that actually moves the needle — let’s chat!
creative samples
& examples:
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![sunomi switchel]()
CPG BRAND DEVELOPMENT
SUNŌMI SWITCHEL
I founded Sunōmi Switchel, a functional beverage brand rooted in mindful drinking and gut health. I developed the brand, product, and go-to-market strategy, growing from 2 to 400+ accounts, including Whole Foods, Stop & Shop, & Giant.
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![pickle ball event marketing activation brand]()
creative event programming
THE PICKLE BALL
A pickle-themed event bringing together NYC food partners and lifestyle brands like Jacob’s Pickles, Freestyle Snacks, The Pickle Guys, and City Pickle. I developed the concept, partnerships, and creative direction to create a playful, high-impact community activation.
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![bag check]()
ETHICAL SHOPPING WEB TOOL
BAG CHECK
A consumer-first accountability platform that makes ethical shopping effortless. I developed the brand identity, voice, and site strategy for this snarky, street-smart guide to where your money actually goes.
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![severance dance party music rave themed tv]()
creative event programming
MUSIC DANCE EXPERIENCE
An immersive dance event inspired by Severance, hosted in Torch’s Brewer’s Cellar. I led creative direction, programming, and experiential design to transform the space into an eerie, corporate-surreal world that drove record engagement and attendance. -
![VIRAL MARKETING CAMPAIGN]()
viral campaign creation
SLUSH FUND: PARTY SCHOLARSHIP
A party-scholarship program designed to combat loneliness and make community accessible. I created the concept, branding, messaging, and full GTM strategy — turning nightlife into connection with purpose.
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![climate change apparel brand]()
Mission-driven parody company
WOLF-AX
A satirical men’s apparel company I created to solve a very real problem: men avoiding eco-friendly habits because they think they’re “feminine.” I built the brand, voice, and campaign around reclaiming sustainability as “hardcore” — with 50% of profits going to the Sierra Club and copy that reminds men they can save the planet and their pride at the same time.
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![cannabis rolling paper marketing]()
b2b saas sales collateral
ORDER.CO - BURN KUSH, NOT CASH
A cheeky, highly targeted swag activation for cannabis conferences. I created branded rolling papers and the campaign line “Burn Kush, Not Cash” to position Order.co’s procurement platform as the cost-saving partner for cannabis brands — giving the sales team a memorable, on-brand conversation starter. -
![email marketing crm copy writing]()
CRM strategy & copywriting
EMAIL MARKETING CAMPAIGNS
I’ve led full-funnel email marketing across CPG, beverage, and B2B—owning strategy, copywriting, segmentation, creative direction, and performance optimization. My work includes building high-performing flows, writing conversion-focused copy, developing testing frameworks, and using data to drive engagement, retention, and revenue.
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![eternal flame club viral tattoo marketing campaig loyalty]()
tattoo-based loyalty program
ETERNAL FLAME CLUB
A tattoo-based loyalty program I created for Torch & Crown’s baseball opening day party. I conceptualized the program and partnered with a SoHo tattoo shop to turn a one-day activation into a viral, high-retention loyalty moment.
