ABOUT NIKKI

Hi, I’m Nikki — a brand strategist, creative operator, and former beverage founder who loves building things!

I’ve spent my career turning ideas into brands, brands into communities, and communities into cultural momentum. Most recently, I was Head of Marketing at Torch & Crown Brewing Co. and Digital/Brand Director for a multi-brand beverage portfolio where I shaped everything from brand worlds to cultural partnerships to IRL experiences — think tattoo loyalty programs, party scholarships, pickle-themed parties…

Before that, I built Sunōmi Switchel, my own functional beverage brand, from scratch — product development, naming, packaging, GTM, sales, the whole shebang. Being a solo founder taught me how to build with taste, empathy, and clarity — and how to see the invisible threads that make a brand work.

I love the intersection of culture, community, and consumer behavior. I love brands with a point of view. I love early-stage chaos and creative problem-solving. And I especially love helping founders bring their ideas to life.

Blank Space Studio is the culmination of everything I’ve learned — a space where strategy meets creativity meets cultural fluency.

If you’re building something with heart and ambition, I’d love to help you find your BLANK SPACE.